Nextr Video Analysis

In my previous blog posts I have mentioned the Nextr app and what the main features of the app are. However I have recently been thinking about how I could showcase my app, which is similar to the Nextr app. Looking at the video, which shows viewers how to use the app, is one way I could show how my app works. In this post I am going to analyse the video and consider whether I will showcase my app in the same way.



nextr app from oberhaeuser.info on Vimeo.

This video clearly shows:

• How the app works in its ideal location, outside on the streets
• Allows the viewer to see how easy it is to operate on the go
• Shows how a person would navigate in the app
• Sets up the ideal situation to use the app 
• More appealing that it is actually being used in 'the real world' rather than graphics and static images

After carefully considering what this video actually achieves, I started to think about how I would make a video similar to this to showcase my app. If I did use this idea, I would have to create a video showing the app 'working' in software such as Adobe After-effects. This video would show various actions you would do when using the app, such as, pressing buttons, scrolling, showing the app interface and coming into and out of the app. After creating all the graphics that need to be included in my 'interacting video' the next step would be to physically 'use' it in its ideal location. To do this I would either record myself or someone else using a smartphone showing the app on it. I would simply play the interactive video on a smartphone and the person with the phone would act as if they are pressing buttons, scrolling and interacting on a basic level with the app.
I would have to plan carefully before creating my interactive video, for example choosing a building to use the app in and map out where I would go in the building and make sure my app video matches up to where I am going in the building.
A negative factor of this idea is that I would have to time the video playing out and note when to tap the screen or scroll in the app and then pressing the home button. Therefore I would have to limit my interactive video in what I could show my app doing. By limiting what I show my audience it may discourage perspective audiences with getting involved with my app.